TITLE

IT'S ALL ABOUT REBRANDING

AUTHOR(S)
Dennis, Juliet
PUB. DATE
July 2009
SOURCE
Travel Weekly (UK);7/3/2009, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on rebranding of TUI Travel UK-owned Travelmood Ltd.'s shops. The review will create 10 contemporary agencies in contrast with the group's traditional Thomson and First Choice shops. It is reported that the move will allow Travelmood to introduce new destinations, create contracting efficiencies and boost revenues.
ACCESSION #
43474285

 

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