TITLE

Seabourn drops price to attract UK cruisers

PUB. DATE
July 2009
SOURCE
Travel Weekly (UK);7/3/2009, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the business plan of cruiseline Yachts of Seabourn under which it aims to double its passengers in Great Britain this year. The cruiseline has an aggressive pricing campaign aimed at raising the profile of the luxury cruiseline. Odyssey is Seabourn's first ultra-luxury ship in six years.
ACCESSION #
43474283

 

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