TITLE

Print Recovery By 2013?

PUB. DATE
July 2009
SOURCE
Folio: The Magazine for Magazine Management;Jul2009, Vol. 38 Issue 7, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that a new PricewaterhouseCoopers LLP study informs that the print advertising will rebound to $11.2 billion but it will decline in the years in-between. The print advertising will fall by 22.8 percent to 9.8 billion between 2008 and 2010, but it will rise to 14.3 percent to $11.2 billion by 2013. But, circulation spending will continue to fall to $8.4 billion in 2013, down from $9.7 billion in 2008.
ACCESSION #
43473603

 

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