TITLE

In Indian, familiarity breeds better content

AUTHOR(S)
LeHardy, Melissa; Ryan, Amy
PUB. DATE
April 2001
SOURCE
Marketing News;04/23/2001, Vol. 35 Issue 9, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need for international marketing researches in the development of the information technology market in India. Move of information technology marketers to research on the differences in culture and infrastructure to ensure successful product development; Factors to consider in gathering data; Effectiveness of in-person interviewing in collecting the necessary information.
ACCESSION #
4346210

 

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