Help your audience visualize your message

Taylor, Ken
April 1998
Sell!ng;Apr98, Vol. 5 Issue 9, p10
Trade Publication
Offers advice for salespersons on how to use visual presentations. Visual media options available; Evaluation of the visual support; Giving the presentation the look of professionalism and credibility.


Related Articles

  • Sales magic, Part 1. Johnson, Kerry // Senior Market Advisor;Mar2012, Vol. 13 Issue 3, p72 

    The article presents Part 1 of the series on sales magic which focuses on the type of client known as visuals. It describes visuals as those prospects who construct images out of words spoken, think in pictures, move their eyes in three directions, and use visually-oriented words. Included are...

  • CORRECTIONS.  // Automotive News;6/11/2007, Vol. 81 Issue 6259, p3 

    Corrections to articles in previous issues including mismatch of photograph in an article published in June 4, 2007 issue and wrong depiction of number for F-series truck sales in April 2007 published in the June 4, 2007 issue are presented.

  • What is graphic design for?  // What is Graphic Design For?;2006, p6 

    A chapter in the book "What is Graphic Design For?" is presented. It examines the purpose and uses of graphic design. Graphic design is defined as a type of language that is used for communicating. It suggests that graphic design may be used to critique behaviors such as selling things and ideas...

  • The Back of the Napkin: Solving Problems and Selling Ideas with Pictures.  // Publishers Weekly;12/3/2007, Vol. 254 Issue 48, p59 

    The article reviews the book "The Back of the Napkin: Solving Problems and Selling Ideas With Pictures," by Dan Roam.

  • Back to the drawing board. Gray, Dave // Communication World;Sep/Oct2008, Vol. 25 Issue 5, p16 

    The article reviews the book "The Back of the Napkin: Solving Problems and Selling Ideas With Pictures," by Dan Roam.

  • Vision check on the mind's eye. Miller, Julie Ann // BioScience;Apr95, Vol. 45 Issue 4, p245 

    Reports on Stephen Kosslyn's work regarding the processes underlying visual awareness. Similarity of visualizing and seeing; Opinion of Francis Crick of the Salk Institute for Biological Studies in San Diego.

  • Multicolor credentialing program.  // American Printer;Sep97, Vol. 219 Issue 6, p19 

    Reports that the National Council for Skill Standards in Graphic Communications has appointed a technical working group and received funding to develop a National Press Operator Multicolor Credentialing Program. Major financial contributors; Skills covered in the program; Contact information.

  • Understanding Pleasures: Source, Experience, and Remembrances. Le Bel, Jordan L.; DubĂ©, Laurette // Advances in Consumer Research;1998, Vol. 25 Issue 1, p176 

    This paper presents the findings from in-depth interviews focused on expressions and recollections of consumers' daily hedonic experiences and their underlying processes. Temporal framing and mental imagery emerged as the core of the experience and recollections of pleasure. Beyond the actual...

  • What is an NCCO? O'Brien, Katherine // American Printer;Sep98, Vol. 221 Issue 6, p154 

    Talks about the National Council for Skill Standards in Graphic Communications. Role of the organization; Certification of press operators; Eligibility requirements for the examination; Certified operators for Williams Printing.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics