Big Brother faces eviction

Lee, Jeremy
July 2009
Marketing (00253650);7/8/2009, p20
Trade Publication
The article focuses on the decreased in number of audiences for the television program "Big Brother" on Channel 4. This condition has a knock-on effect on the channel's peak-time share. Advertisers that once sponsor the show have been forced to look elsewhere to reach the audience. Despite this plight, Channel 4 has managed to protect its position and wean itself off its addiction to the program.


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