TITLE

Big Brother faces eviction

AUTHOR(S)
Lee, Jeremy
PUB. DATE
July 2009
SOURCE
Marketing (00253650);7/8/2009, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the decreased in number of audiences for the television program "Big Brother" on Channel 4. This condition has a knock-on effect on the channel's peak-time share. Advertisers that once sponsor the show have been forced to look elsewhere to reach the audience. Despite this plight, Channel 4 has managed to protect its position and wean itself off its addiction to the program.
ACCESSION #
43442710

 

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