Explorer's new ads avoid tire issue

Connelly, Mary
April 2001
Automotive News;4/2/2001, Vol. 75 Issue 5923, p6
Trade Publication
Focuses on the theme of the advertisements for Ford Explorer 2002 which avoided the issue of tire safety in its previous model. Description of the advertisement's story line.


Related Articles

  • Ford gains distance from bad publicity. Connelly, Mary // Automotive News;9/25/2000, Vol. 75 Issue 5895, p1 

    Reports on the second time-delay for the launch of Ford Motor Co.'s 2002 Ford Explorer attributed to the Bridgestone/Firestone tire recall. Efforts of Ford to extend the Explorer name to a range of products; Delay in the manufacture of the 2002 Explorer; Incentives given by Ford to dealers and...

  • For dealers, tire mess is deja vu. Connelly, Mary // Automotive News;5/28/2001, Vol. 75 Issue 5932, p39 

    Focuses on the recall of Firestone tires used for 2002 Ford Explorer automobile in the United States. Impact of product recall on other Ford models; Amount spent by Ford on the recall; Replacement of the recalled tires by Firestone Wilderness AT tires.

  • 3 suppliers may sell tires for next Explorer. Wilson, Amy; Connelly, Mary; Stoffer, Harry // Automotive News;9/4/2000, Vol. 75 Issue 5892, p8 

    Focuses on the other tire companies in the United States considered by Ford Motor Co. to supply tires for its Explorer automobile. Negotiations with Bridgestone/Firestone and Michelin; Strain on Ford-Firestone relationship caused by the recall of defective Firestone tires.

  • Ford picks portfolio manager for ad. Barr, Paul G. // Pensions & Investments;9/18/1995, Vol. 23 Issue 19, p8 

    Reports on Brandywine Asset Management managing director David F. Hoffman's appointment as endorser of Ford Explorer automobiles. Creation of the advertisement.

  • Cosmo Street Drives For Ford.  // SHOOT;9/28/2001, Vol. 42 Issue 39, p18 

    Presents the television advertisement production for Ford Explorer of Ford Motor Co. in Los Angeles, California. Commercial staffs and personnel; Description of the advertising scenario and techniques applied.

  • Ford Division pursues black future buyers. Sawyers, Arlena // Automotive News;10/15/2001, Vol. 76 Issue 5953, pM4 

    Reports the advertising promotions for the 2002 Ford Explorer XLT targeting black college students in the United States. Identification of black college graduates involved in the promotional tour; Goal of the promotion; Description of the college football road trip.

  • Firestone crisis dims Nasser's star. Connelly, Mary // Automotive News;6/11/2001, Vol. 75 Issue 5934, p1 

    Reports on the impact of the Firestone tire fiasco on the reign of Jac Nasser as chief executive officer of Ford Motor Co. Achievements of Nasser before the Firestone crisis; Nasser's efforts to protect the Ford Explorer automobile, the profit maker linked to reports with fatal rollovers.

  • How Groupthink Influenced the Ford/Firestone Fiasco. Valentine, Randall; Valentine, Dawn; McMinn, Nathan // Feature Edition;2012, Vol. 2012 Issue 3, p45 

    After a series of horrific and well publicized crashes involving Ford Explorers, a defect was discovered in the Firestone brand tires that were on the ill-fated vehicles. Although an ensuing bout of finger pointing and blame between Ford and Firestone followed, it is clear that both companies...

  • BAD WHEELS.  // Current Events;10/6/2000, Vol. 100 Issue 5, p1 

    Reports on automobile accidents in the United States caused by defective Firestone ATX tires used in Ford Explorers. Accidents caused by the tread separating from a Firestone tire; Public concern over the accidents; Firestone's decision to recall tires on August 9, 2000.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics