DCX to fuel sales effort with soda

Cantwell, Julie
April 2001
Automotive News;4/2/2001, Vol. 75 Issue 5923, p1
Trade Publication
Reports on the marketing plans of DaimlerChrysler AG (DCX) for its automobile brands in various retail stores in the United States. Details of the marketing approach; Partnerships forged with convenience stores, groceries and fast-food restaurants. INSET: Chrysler making Web site more user-friendly.


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