ASA raps claim-chaser over SMS marketing campaign

Jones, Lee
June 2009
Money Marketing;6/25/2009, p7
The article reports on the Advertising Standards Authority's (ASA) complaint against Claim Management UK, a claim-chasing firm in Great Britain, in June 2009 after sending a text message to people stating the chance to wipe out their debts. Claim Management UK blamed a failure in he software they have used to send group texts. The ASA banned the text since it did not give clarity to the complex nature of the service.


Related Articles

  • IVA firm's shares tumble. Jones, Lee // Mortgage Strategy;3/12/2007, p8 

    The article reports on the sharp downturn of British-based Debt Free Direct's (DFD) share after it admitted a decrease in profits for 2007 due to deteriorating advertising performance. The company shopped 28 individual voluntary arrangement firms to the Advertising Standards Authority for false...

  • ASA bans claim-chaser texting ad. Holt, Natalie // Money Marketing;10/20/2011, p26 

    The article reports on the complaint upheld against claim management firm PPI Careline by the Advertising Standards Authority (ASA) of Great Britain concerning a text message sent by the former in June 2011. It states that the text message was misleading and that it was in breach of the...

  • ASA raps Nuts for 'Europe's best-selling magazine' claim.  // Marketing Week;12/8/2005, Vol. 28 Issue 49, p7 

    The article presents information on several the judgments passed by the Advertising Standards Authority (ASA) against filed complaints. The ASA upheld a complaint by EMAP about an e-mail alert from IPC Ignite-owned lads magazine Nuts that claims it is the best-selling men's magazine in Europe....

  • ASA (1): Shearings Holidays.  // Travel Law Quarterly;Jun2009, Vol. 1 Issue 2, p111 

    The article reports on a complaint filed with the British Advertising Standards Authority (ASA) regarding a national press advertising for holidays by Shearings Holidays. It states that the complaint challenged the availability of holidays at 129 pounds, offered in the advertisement. It mentions...

  • ASA ready to act over offset claims.  // Utility Week;10/20/2006, Vol. 26 Issue 6, p5 

    The article reports that the Advertising Standards Authority (ASA) has warned that it could issue a general ruling on permissible carbon dioxide claims if it saw a surge in complaints about them. The warning came after the ASA rapped Scottish and Southern Energy for failing to substantiate...

  • 64 'sexts' from the boss in one day - Can recipient insist he be fired?  // Legal Alert for Supervisors;4/1/2011, Vol. 6 Issue 141, p1 

    The article provides a court ruling which involves an employee who was forced to resign from her company due to threats of sexual harassment made by her manager in the U.S. It mentions that 64 sexually explicit text messages were sent to her. It notes that she did not give her company a chance...

  • ADVERTISING NEWS.  // Campaign;12/4/2009, Issue 48, p5 

    The article offers news briefs related to advertising in Great Britain. The Advertising Standards Authority has recorded increased number of complaints to 28,000 for advertisement. YouTube LLC has launched its offline advertisement to promote the television content bearing the strapline...

  • Text Messaging Can Dramatically Improve Your Marketing Efforts. Burrus, Daniel // Technotrends Newsletter;Jun2012, Vol. 28 Issue 6, p1 

    The article discusses text messaging for business marketing. It offers suggestions on making the text marketing which includes getting permission for text marketing, sending low number of messages and giving high value information via text messages. It also informs that text messaging is an...

  • A common-sense approach to 911 texting. Mirgon, Richard // Urgent Communications Exclusive Insight;8/20/2012, p1 

    The author comments on the issue of public safety regarding texting. He says that companies are attempting to develop proprietary solutions for public safety without established standards, which will lead to interoperability problems. Public safety often becomes the victim, bearing the high...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics