TITLE

ASA raps claim-chaser over SMS marketing campaign

AUTHOR(S)
Jones, Lee
PUB. DATE
June 2009
SOURCE
Money Marketing;6/25/2009, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the Advertising Standards Authority's (ASA) complaint against Claim Management UK, a claim-chasing firm in Great Britain, in June 2009 after sending a text message to people stating the chance to wipe out their debts. Claim Management UK blamed a failure in he software they have used to send group texts. The ASA banned the text since it did not give clarity to the complex nature of the service.
ACCESSION #
43380893

 

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