TITLE

SOCIAL CLIMBING

AUTHOR(S)
Carroll, David
PUB. DATE
June 2009
SOURCE
Travel Weekly Australia;6/5/2009, Issue 113, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the implication of the online social networking forums to people and companies in the travel industry. Social networking sites like Facebook, YouTube and MySpace are places where people create their own profiles and share opinions and news. In the industry, Virtual Tourist and TripAdvisor Inc. feature reviews of travel products that a site launched to help travelers search content from websites. It is noted that the sites influence marketing and improve service delivery.
ACCESSION #
43380627

 

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