TITLE

Virgin flies high in New York as BA 'fights for its survival'

PUB. DATE
June 2009
SOURCE
Travel Weekly (UK);6/26/2009, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article compares the impact of current financial crisis on Virgin Atlantic Airways Ltd. and British Airways PLC (BA). Virgin is throwing a celebration event for completing its 25 years in the airlines industry, during the week of June 26, 2009. Virgin founder Sir Richard Branson has announced a $2.1 billion order for new aircraft including 10 Airbus A330s. As per BA chief executive Willie Walsh, BA is struggling for its survival in the current recession with pay cuts and staff redundancies.
ACCESSION #
43380116

 

Related Articles

  • Aerial battle rejoined. Kleinman, Mark // Marketing (00253650);6/3/2009, p16 

    The article presents the author's views on the rivalry of British Airways PLC (BA) and Virgin Atlantic Airways Ltd. (VA) that have persisted over the years. He muses on the marketing strategies employed by BA chief executive officer (CEO) Willie Walsh and VA CEO Steve Ridgway to remain...

  • Virgin chief fights to kill BA-American alliance. Morrocco, John D. // Aviation Week & Space Technology;Jul96, Vol. 145 Issue 1, p33 

    Reports on the efforts of Virgin Atlantic Airways chairman Richard Branson to campaign to stop the proposed alliance between British Airways PLC and American Airlines Inc. in the United States. Branson's meeting with several lawmakers to press his case; Branson's message to American officials...

  • virgin Atlantic seeks 'big brother' partner.  // Travel Trade Gazette UK & Ireland;9/15/2011, Issue 2973, p4 

    The article reports that Virgin Atlantic Airways Ltd. boss Richard Branson is looking for a "big brother" airline partner. It states that Branson considers a "big brother" partnership due to the increasing numbers of airline allegiances of arch-rival British Airways PLC. It also adds the...

  • Virgin to adopt BA slogan? Noakes, Gary // Travel Trade Gazette UK & Ireland;6/8/2007, Issue 2770, p3 

    The article reports on the plan of Virgin Atlantic Airways Ltd. to use the former slogan of British Airways PLC which states "The World's Favourite Airline" in Great Britain. Virgin Atlantic president Sir Richard Branson argued that their use of the tagline would be fully justified because they...

  • Virgin Atlantic reveals Little Red sub brand. Baker, Rosie // Marketing Week (Online Edition);3/1/2013, p9 

    The article reports that airline Virgin Atlantic is set to launch its domestic airline brand Little Red in Great Britain. The new brand seeks to compete with British Airways (BA) and deliver the rock and roll spirit of Virgin Atlantic to domestic flights from London Heathrow Airport in England....

  • Richard Branson.  // Travel Weekly (UK);2/23/2012, Issue 2105, p12 

    The article focuses on the comments of Sir Richard Branson, chairman of Virgin Atlantic Airways Ltd., on topics like the proposed takeover of BMI by British Airways PLC, and its impact on competition at Heathrow. BMI stands for British Midland Airways Ltd. Explaining an option, Branson says...

  • Branson marshals lawyers, allies.  // Traffic World;9/30/96, Vol. 247 Issue 13, p33 

    Reports that Richard Branson, chief executive of Virgin Atlantic, has enlisted the help of Washington attorneys to lobby Congress and President Bill Clinton's Administration to block an alliance between British Airways and American Airlines. Similarity of proposed link to a cartel; Support from...

  • Keep Concorde flying. Long, Nicholas // Engineer (00137758);7/25/2003, Vol. 292 Issue 7632, p21 

    Comments on an editorial published in the periodical 'The Engineer' regarding British Airways' plans to permanently ground its fleet of Concorde aircraft. Author's shock at British Airways' decision to ground its Concordes; British Airways' refusal of Virgin Atlantic's offer to purchase the...

  • Keep Concorde flying. Mitchell, John // Engineer (00137758);7/25/2003, Vol. 292 Issue 7632, p21 

    Comments on an editorial published in the periodical 'The Engineer' regarding British Airways' plans to permanently ground its fleet of Concorde aircraft. Agreement with the editorial that British Airway must agree to sell the Concordes to Virgin Atlantic Airways.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics