TITLE

Virgin is flying in face of convention

AUTHOR(S)
Dempsey, Karen
PUB. DATE
June 2009
SOURCE
Travel Weekly (UK);6/26/2009, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the impact of current global financial crisis on the airlines, with an emphasis on Virgin Atlantic Airways Ltd. Several airlines including British Airways PLC are struggling for survival in the current recession. Virgin Atlantic is celebrating its completion of 25 years in the industry during the week of June 26, 2009. A new approach to marketing air travel, creativity, and loyal and productive staff have been cited as the reasons for Virgin's growth and profitability.
ACCESSION #
43380114

 

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