Coca-Cola tunes into summer

Wood, Richard
June 2009
Media Week;6/23/2009, Issue 1214, p16
Trade Publication
The article deals with "Yeah, Yeah, Yeah, La, La, La," the latest advertising campaign of Coca-Cola in Great Britain which tapped electronic musician Calvin Harris. It describes the television (TV) commercial under the latest campaign for the softdrink brand. It provides an overview of the digital ads for Coke. It relates the improvement of the Coca-Cola brand's score on BrandIndex, a week after the campaign was launched.


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