TITLE

Media on Trial

AUTHOR(S)
Evans, Jessica
PUB. DATE
June 2009
SOURCE
Media Week;6/23/2009, Issue 1214, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reviews the periodical "Now" from IPC Media.
ACCESSION #
43375949

 

Related Articles

  • IPC prepares for new titles next year. Sweney, Mark // Campaign (UK);12/6/2002, Issue 49, p10 

    Reports on plans of IPC Media to launch a host for its new titles in 2003. Promotion of Mike Soutar to the post of editorial director for the new titles; Other restructuring in the management team; Titles launched by IPC in 2001.

  • NME given glossy makeover and moved off bottom shelf.  // Marketing Week;4/11/2002, Vol. 25 Issue 15, p13 

    Focuses on the repositioning of NME, the newspaper format rock magazine of IPC Media in Great Britain. Competitors of NME; Cover price of the magazine; Increase in circulation of NME.

  • IPC terminates six titles and exhibition arm. Cowen, Matthew // Campaign;11/16/2001, Issue 46, p5 

    Reports on the termination of titles and exhibition to the magazine portfolio of IPC Media in Great Britain. Impact of the termination to the jobs of employees; Takeover of IPC by AOL Time Warner; Predictions on the demise of the magazine.

  • IPC overhauls subscription marketing strategy.  // Precision Marketing;9/20/2002, Vol. 14 Issue 51, p1 

    Reports the plan of IPC Media to renew direct marketing strategy for its subscriptions marketing drive. Testing of techniques for telemarketing and direct mail; Appointment of IPC head of subscriptions marketing Valerie Merlin; Extension of direct marketing.

  • IPC taps into 'girl gamer' market with new website.  // Marketing Week;4/28/2011, Vol. 34 Issue 17, p6 

    The article reports the launch of a female-focused games website, Feelgood Games, by magazine publisher IPC Media Ltd.

  • IPC Media to fold Woman's Journal after sales plummet.  // Marketing Week;6/14/2001, Vol. 24 Issue 18, p12 

    Announces the closure of Woman's Journal by IPC Media in London, England. Decline of circulation; Revamp of the magazine; Closure of sister magazines.

  • IPC Media bolsters multi-platform ad offering. O'Reilly, Lara // New Media Age (Online Edition);1/4/2012, p1 

    The article announces that John Tickner from Telegraph Media Group Ltd. will join IPC Media Ltd. as its creative development director.

  • LIFELINE.  // Campaign;9/10/2010, Issue 36, p21 

    The article presents a timeline of changes to the management of "Loaded" magazine from IPC Media Ltd. in Great Britain.

  • Livingetc to add paint line.  // Marketing (00253650);4/15/2009, p8 

    The article evaluates the Livingetc Paint for Modern Living paint line from IPC Media.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics