Vodafone takes a fresh look at £200m global media accounts

Durrani, Arif
June 2009
Media Week;6/23/2009, Issue 1214, p5
Trade Publication
The article reports that telecoms firm Vodafone has decided to consider the consolidation of its global multi-market media business valued at £200 million. The company has initiated a review of the global media planning and buying requirements for these accounts. A spokesman for Vodafone has confirmed that the firm has invited at least two media agencies to submit costings for its global media requirements. OMD is the incumbent agency of the bulk of Vodafone's European business.


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