IDS to lose £3m in ad sales commission if Setanta closes

O'Carroll, Tristan
June 2009
Media Week;6/23/2009, Issue 1214, p4
Trade Publication
The article reports on the amount of loss that IDS, the sales unit of Virgin Media, is set to incur in ad sales commission if Setanta goes into administration. IDS may incur around £3 million in loss. Setanta is facing a possible bankruptcy following the decision of the English Premier League to take back its rights to air 46 games from the 2009-2010 soccer season live in Great Britain. It discusses the possible shutdown of Setanta Sports News, the joint venture television (TV) channel of Virgin Media with Setanta.


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