TITLE

IDS to lose £3m in ad sales commission if Setanta closes

AUTHOR(S)
O'Carroll, Tristan
PUB. DATE
June 2009
SOURCE
Media Week;6/23/2009, Issue 1214, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the amount of loss that IDS, the sales unit of Virgin Media, is set to incur in ad sales commission if Setanta goes into administration. IDS may incur around £3 million in loss. Setanta is facing a possible bankruptcy following the decision of the English Premier League to take back its rights to air 46 games from the 2009-2010 soccer season live in Great Britain. It discusses the possible shutdown of Setanta Sports News, the joint venture television (TV) channel of Virgin Media with Setanta.
ACCESSION #
43375935

 

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