TITLE

Old lights may brighten road to new successes

AUTHOR(S)
Allegrezza, Ray
PUB. DATE
April 2001
SOURCE
Furniture/Today;04/09/2001, Vol. 25 Issue 31, p123
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the growing number of consumer-product companies attempting to hitch future sales to either products or promotions clearly associated with their respective pasts. Kmart's example; Premise behind the strategy; Other companies with similar strategies.
ACCESSION #
4333041

 

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