TITLE

Where's the Relationship in eCRM?

AUTHOR(S)
West, Louise
PUB. DATE
April 2001
SOURCE
Bank Technology News;Apr2001, Vol. 14 Issue 4, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a study by Henley Centre on customer relationship management (CRM) in financial services organizations in Great Britain. Holding of the study for AIT Ltd. and Microsoft Corp.; Failure of firms to create a relationship with their online customers; Classification of Internet users according to attitudes; Financial managers' comments on CRM issues; CRM problems of Internet-only banks. INSET: 'NET RESULT-NO RELATIONSHIP.'.
ACCESSION #
4333033

 

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