TITLE

Customers Rule Today

AUTHOR(S)
Rountree, David
PUB. DATE
April 2001
SOURCE
Bank Technology News;Apr2001, Vol. 14 Issue 4, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the need for United States banks to enhance their customer relationship management (CRM) strategies in light of digital growth. Impact of the emergence of digital businesses on banks; Need to use CRM technology; Chart on CRM functionality; Definition of CRM; Elements of CRM; Comments on CRM by financial executives.
ACCESSION #
4332954

 

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