TITLE

Healthstyle, Simmons ready massage line

AUTHOR(S)
Evans, Gary
PUB. DATE
April 2001
SOURCE
Furniture/Today;04/09/2001, Vol. 25 Issue 31, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the team-up between home office seating producer Healthstyle Products and bedding manufacturer Simmons, to introduce a line of high-technology massage recliners and motion furniture. Brands under which the line will be packaged; Rationale behind the partnership; Professionals who helped design the product line.
ACCESSION #
4332912

 

Related Articles

  • VERBALTEK/MVION FORM MARKETING ALLIANCE.  // Telephone IP News;Dec2000, Vol. 11 Issue 12, p2 

    Reports on the marketing alliance formed by VerbalTek Inc. and mvion.

  • THE INTERNATIONAL STAGE.  // Campaign;1/25/2002, Issue 3, p27 

    Focuses on the impact of international strategic alliances on field marketing in Europe. Reference to the international projects of Headcount Worldwide Field Marketing and FDS Field Marketing; Reasons behind the failure of Europe to expand in British marketing sector; Implication on the rise of...

  • Technology At Heart Of Agency Coalition. HAMSTRA, MARK // SN: Supermarket News;7/25/2011, Vol. 59 Issue 30, p24 

    The article presents information on BeaconUnited, an alliance of eight independent sales and marketing agencies in the U.S.

  • Partner selection in market-driven strategic alliances. Klein, Saul; Dev, Chekitan // South African Journal of Business Management;Sep97, Vol. 28 Issue 3, p97 

    Deals with selecting a strategic alliance partner. Overview of the strategic alliances within the context of symbiotic marketing; Classification of market-driven strategic alliance model; Partners appropriate for each classification of strategic marketing alliances.

  • WORLD ROUND-UP.  // Marketing News;2/15/73, Vol. 6 Issue 16, p7 

    The article presents news briefs related to marketing in Russia and Japan. Japan's economy will continue to expand at the fastest rate of any Asian nation, growing at an annual rate of 9.8 percent from 1970 to 1980. Vneshlorgeklama has partnered with Marsteller Inc. to assist U.S. companies...

  • Joint forces. Edwards, Ron; Freeman, Susan; Schroder, Bill // Marketing News;9/1/2006, Vol. 40 Issue 14, p46 

    The article reviews the periodical "Journal of International Marketing," September 2006 issue.

  • TOWARD THE CONCEPTUALIZATION OF THE STRATEGIC ALLIANCE EVOLUTIONARY CYCLE: AN ILLUSTRATION.... Stafford, Edwin R. // AMA Winter Educators' Conference Proceedings;1995, Vol. 6, p87 

    Examines the framework specifying the stages of the strategic alliance evolution. Definition of strategic alliances; Role of marketing functions in coordinating and managing the alliance; Impact of partner interactions and market forces on alliance evolution; Benefits of strategic alliance.

  • Slabs, Couches and Tables. Calvert, Robert Noah // Massage Magazine;Mar/Apr2002, Issue 96, p152 

    Focuses on the history of massage equipments, tools and products. Origin of the term massage table; Description of the first portable massage table; Types of portable massage tables.

  • Aspire Massage Table with Memory Foam.  // Massage & Bodywork;Nov/Dec2009, Vol. 24 Issue 6, p99 

    The article evaluates the OneTouch Massage table.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics