Socializing Search: New Iterations of SEO Boost Brands' Web Visibility

July 2009
PR News;7/20/2009, Vol. 65 Issue 28, p1
Market Research Report
The article discusses new versions of search engine optimization (SEO) which promote visibility over the Internet. According to the author, SEO and search engine marketing (SEM) have evolved into more complex iterations like reputational search and social search. He infers that the convergence of search and social networking is the next revolution that organizations must be prepared for. He also suggests the use of tools like Twitter Search, Technorati and Facebook Lexicon in order to maximize online visibility.


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