TITLE

Changing times have brought new meaning to true PR power

PUB. DATE
June 2009
SOURCE
PRWeek (U.S. Edition);6/1/2009, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
An introduction to the journal is presented in which the editor discusses an article on integrated marketing feature by Kimberly Maul and the profile of Nancy Pekarek at GLaxoSmithKline's by Jaimy Lee.
ACCESSION #
43307890

 

Related Articles

  • Newsmaker. Lee, Jaimy // PRWeek (U.S. Edition);6/1/2009, p40 

    The article focuses on the logical move of Nancy Pekarek, Vice President (VP) of communications at GlaxoSmithKline, to lead the pharmaceutical company into social media. According to the article, Pekarek believes on the ability of social media as a useful approach to reach stakeholders and as...

  • Integrated Marketing. Levinson, Jay Conrad // Executive Excellence;Nov2001, Vol. 18 Issue 11, p9 

    Focuses on the need of integrated marketing which is considered to be cost-efficient, focused and comprehensive. Need of a marketing database; Extent of integrated marketing in the 1920s; Factors that effected marketing in the 1990s.

  • FROM THE EDITOR. Laczniak, Russell N. // Journal of Advertising;Winter2005, Vol. 34 Issue 4, p5 

    The article introduces a series of reports on integrated marketing communication (IMC), including one from Don Schultz on the future research needs for IMC and another from Chuck Patti on IMC education.

  • Can above and below converge? Cubitt, Emily // Precision Marketing;11/14/2003, Vol. 16 Issue 7, p12 

    Analyzes the possibility of merging all the components of integrated marketing service. Absence of an effective planning department; Convergence of all media entities; Application of integration initiatives in large groups with divisions.

  • Integrated marketing. Smith, Janet // Marketing Tools;Nov/Dec95, Vol. 2 Issue 8, p62 

    Focuses on integrated marketing. Definition; Difficulties in implementing integrated marketing; Marketing tools; Impediments; Factors contributing to the effectiveness of integrated marketing.

  • Marketing industry veterans form new Salt Lake company.  // Enterprise/Salt Lake City;04/14/97, Vol. 26 Issue 42, p18 

    Reports on the formation of Integrated Marketing Group by marketing veterans Matt Aller and Jeff Hilton in Salt Lake City, Utah. Specialization of the company; Production of award winning creative work for its clients.

  • THIS WEDNESDAY, min's 2006 INTEGRATED MARKETING AWARD-WINNERS WILL COME FROM THESE GREAT CAMPAIGNS.  // Media Industry Newsletter;6/5/2006, Vol. 59 Issue 23, p7 

    Offers information on the BPA Worldwide/Integrated Marketing Society-partnered breakfast to be held at Westin Times Square in New York City beginning June 7, 2006.

  • Dulux launches 'biggest campaign for 15 years.'.  // DIY Week;3/9/2012, p1 

    The article focuses on an integrated marketing campaign to be launched by paint company Dulux in Great Britain on March 12, 2012, which emphasizes the physical and emotional value of home transformation.

  • A shoddy use of integration. Walters, Jeff // Precision Marketing;11/1/2002, Vol. 15 Issue 6, p9 

    Comments on the application of integrated marketing communication by several advertisers. Criticism of a print advertisement for a drug which failed to mention what the drug is for.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics