To Call Forward or Not Call Forward

Burns, John
July 2009
Hospitality Upgrade;Summer2009, p159
Trade Publication
The article discusses the concept of call forwarding implemented by many hotel companies to handle telephone calls for hotel reservation. Hotel reservationist answered and handled calls day and night to confirm bookings and to reduce on-property operating cost of reservation calls used. Moreover, reservationists confirm reservations at the rates available in the central reservation system that depends on lodging brand to ensure proper treatment of reservation caller.


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