TITLE

Marketing to the CELL PHONE GENERATION

AUTHOR(S)
Geoghegan, Bill
PUB. DATE
July 2009
SOURCE
Hospitality Upgrade;Summer2009, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the result of the CIA World Factbook 2007 which found over 2 billion of cellular phones were used throughout the world. The survey shows that 48% of the world population has cellular phones in the U.S., Great Britain and Western Europe for communication. In addition, cellular handset can be used for computing device in the hotel and casino environment to find their destination.
ACCESSION #
43274415

 

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