TITLE

TWITTER or Not to TWITTER

AUTHOR(S)
Green, Cindy Estis
PUB. DATE
July 2009
SOURCE
Hospitality Upgrade;Summer2009, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the use of Web site by travel organizations to manage social media and deliver customer service in the U.S. Travel organizations cannot access to Facebook, Youtube, Twitter and MySpace to prove the efficacy of the return on investment (ROI) with social media and travel marketing. Moreover, Hotels & Resort's Wild Dunes encountered problems with beach erosion and social media campaign for reinforced relationsips.
ACCESSION #
43274414

 

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