Green, Cindy Estis
July 2009
Hospitality Upgrade;Summer2009, p34
Trade Publication
The article discusses the use of Web site by travel organizations to manage social media and deliver customer service in the U.S. Travel organizations cannot access to Facebook, Youtube, Twitter and MySpace to prove the efficacy of the return on investment (ROI) with social media and travel marketing. Moreover, Hotels & Resort's Wild Dunes encountered problems with beach erosion and social media campaign for reinforced relationsips.


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