Apenberry's sees opportunity in down economy

Gigley, Chris
July 2009
Casual Living;Jul2009, Vol. 49 Issue 7, p26
Trade Publication
The article looks at how Apenberry's, a high-end outdoor living store in Florida, is coping with the economic downturn of 2009. Owners Eric and Lisa Apen admit they are excited by the opportunity to get to know the customer better and figure out where their sales do come from. As of July, the couple is in the midst of consolidating and sharpening their vision for the business. They intend to continue to distance themselves from the competition by offering customers a relatively unique combination of plants and outdoor furniture and accessories.


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