Lead-generation deal tests out the PMI market

Jones, Lee
July 2009
Money Marketing;7/2/2009, p5
The article reports on the move of Leadbay Loans in introducing its private medical insurance lead-generation service for financial advisers in 2009 in Great Britain. It states that under the insurance policy, a refund on lead costs will be given to advisers if he failed to contact a customer. According to IFA master adviser Roy McLoughlin, it will attract investment brokers to enter the insurance market.


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