TITLE

Lead-generation deal tests out the PMI market

AUTHOR(S)
Jones, Lee
PUB. DATE
July 2009
SOURCE
Money Marketing;7/2/2009, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the move of Leadbay Loans in introducing its private medical insurance lead-generation service for financial advisers in 2009 in Great Britain. It states that under the insurance policy, a refund on lead costs will be given to advisers if he failed to contact a customer. According to IFA master adviser Roy McLoughlin, it will attract investment brokers to enter the insurance market.
ACCESSION #
43257033

 

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