Aegon sets up direct annuity firm

Pow, Helen
July 2009
Money Marketing;7/2/2009, p3
The article reports on the move of Aegon UK PLC in setting up its annuity firm Aegon UK Direct in 2009 in Great Britain. It states that the aim of the annuity firm is to cater to the consumers of its six affinity partners. It cites that Aegon is a provider of standard annuities via IFAs. According to Nick Flynn, retirement planning chairman of Retirement Planner, it will confuse consumers by providers who are going direct.


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