TITLE

Dust off Your Marketing Skills

AUTHOR(S)
Hulett, Kirk
PUB. DATE
July 2009
SOURCE
Journal of Financial Planning;Jul2009 Solutions, p21
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article provides some techniques to dust off the marketing skills of financial advisers in the U.S. These recommendations are offered to prepare advisers for a strong marketing push, amid the current economic environment and practice revenue downturn. Among these highlighted ways include the significance of refreshing a brand or marketing materials, doing newspaper and radio advertising, and not overlooking the current clients.
ACCESSION #
43253479

 

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