Dust off Your Marketing Skills

Hulett, Kirk
July 2009
Journal of Financial Planning;Jul2009 Solutions, p21
Academic Journal
The article provides some techniques to dust off the marketing skills of financial advisers in the U.S. These recommendations are offered to prepare advisers for a strong marketing push, amid the current economic environment and practice revenue downturn. Among these highlighted ways include the significance of refreshing a brand or marketing materials, doing newspaper and radio advertising, and not overlooking the current clients.


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