What's More Important: Client Retention or Academic Theory?

Hayden, Vern C.
July 2009
Journal of Financial Planning;Jul2009, Vol. 22 Issue 7, p34
Academic Journal
The article presents the author's view regarding client retention and academic approach issues and their significance to financial services industry in the U.S. The author highlights the impact of the current global financial crisis and cites how it aggravated the condition of several businesses in the U.S., particularly the financial services sector. The author notes that there are some of these businesses have preferred client retention in order to maintain their respective operation. Meanwhile, the author elucidates that there are some companies have preferred the academic theory. Moreover, the author also looks at the beliefs related to investment policy.


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