TITLE

Target.direct at core of e-commerce strategy

PUB. DATE
April 2001
SOURCE
DSN Retailing Today;4/2/2001, Vol. 40 Issue 7, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on target.com, a business unit which oversees Target's electronic retailing and direct marketing efforts. Views of Target executives on the Internet; Partnership deal of Target.com; Remarks from Ron Lancaster, Internet marketing strategies analyst for Yankee Group.
ACCESSION #
4324539

 

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