TITLE

Using social media to get health care messages out

PUB. DATE
July 2009
SOURCE
Patient Education Management;Jul2009, Vol. 16 Issue 7, p76
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the significant use of several social media including Facebook, Twitter, and YouTube in promoting the importance of health care in the U.S.
ACCESSION #
43242268

 

Related Articles

  • Healthcare Organizations Are Rediscovering Consumer-Centered Marketing. Lawson, Gary W. // Business Journal for Entrepreneurs;2011, Vol. 2011 Issue 4, p141 

    After years of a healthcare providers and insurance companies telling consumers what is best for them and with little input from them, the American healthcare industry is rediscovering the importance of the consumer. As the consumer becomes more of the focus, healthcare marketing techniques have...

  • How to raise your brand's social media profile. Flick, Sara // Medical Marketing & Media;Mar2014, Vol. 49 Issue 3, p25 

    The author discusses the ways for healthcare marketers in the U.S. to raise brand through social media and visibility in their digital space to connect with healthcare consumers.

  • Gain insight into member needs with social media tools. MARSHALL, LISA // Managed Healthcare Executive;Oct2011, Vol. 21 Issue 10, p45 

    The article focuses on the utilization of social media technologies by health care providers in the U.S. in early 21st century. It says that Blue Shield of California integrated social media into its employee wellness program Wellvolution with the Shape Up Field challenge, where employees...

  • Social Media, ACHE and Me. Dolan, Thomas C. // Healthcare Executive;May/Jun2010, Vol. 25 Issue 3, p6 

    In this article the author discusses the importance of the social media for the American College of Healthcare Executives (ACHE) in the U.S. He presents the steps for healthcare executives on social media such as listening to the people's suggestions for the organization and assisting the...

  • An Open Government Maturity Model for social media-based public engagement. Gwanhoo Lee; Young Hoon Kwak // Government Information Quarterly;Oct2012, Vol. 29 Issue 4, p492 

    Social media has opened up unprecedented new possibilities of engaging the public in government work. In response to the Open Government Directive, U.S. federal agencies developed their open government plan and launched numerous social media-based public engagement initiatives. However, we find...

  • Social insight. McCaffrey, Kevin // Medical Marketing & Media;Feb2013 Interactive Guide, p6 

    The article reports on the integration by pharmaceutical firms in the U.S. of social media in organizing and disseminating their health-related information. It states that Salesforces' Radian6 and Treato offer a snapshot to drugmakers of their brand's presence online. Moreover, Audun Utengen,...

  • Who Should Manage Your Social Media Strategy? Bottles, Kent; Sherlock, Tom // Physician Executive;Mar/Apr2011, Vol. 37 Issue 2, p68 

    The article focuses on the adoption of an effective social media strategy in health care in the U.S. It looks at the qualifications and characteristics that a social media manager should posses including one who welcomes opportunity to write, who will not embarrass the institution and who speak...

  • Improving Quality with SOCIALQI. Pelletier, Sue // Medical Meetings;Sep/Oct2012, Vol. 39 Issue 6, p23 

    An interview with Brian S. McGowan, social media columnist at "Medical Meetings" magazine and author of the book "#SOCIALQI: Simple Solutions for Improving Your Healthcare," is presented. He states that the ideas he talks about in the book came from negative reports on the U.S. healthcare...

  • Influencer Marketing. WEISS, RHODA // Marketing Health Services;Spring2014, Vol. 34 Issue 1, p16 

    In the article, the author discusses how word-of-mouth (WOM) marketing can bolster an organization's brand in the health care services sector in the U.S. as of March 2014. She claims that WOM is amplified by social media and the Internet. She recommends several approaches in WOM like convincing...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics