TITLE

McGowan: $500M Jump for Cable Upfront

AUTHOR(S)
Forkan, Jim
PUB. DATE
April 2001
SOURCE
Multichannel News;04/09/2001, Vol. 22 Issue 15, p45
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on an optimistic outlook given by Discovery Networks U.S. executive Bill McGowan for the United States cable television advertising industry in 2001. Other industry executives' disagreement with McGowan's forecast; Comparison with projected television advertising earnings of broadcast networks.
ACCESSION #
4323880

 

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