TITLE

Keeping ITV hot in a Cool Economy

AUTHOR(S)
Leddy, Craig
PUB. DATE
April 2001
SOURCE
Multichannel News;04/09/2001, Vol. 22 Issue 15, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the resiliency of the television broadcasting industry in the face of a possible recession in the United States. Questions about how interactive television series will fare in a weaker economic climate; Need for cable television to realize that interactive television must be a natural and seamless part of the television viewing experience.
ACCESSION #
4323864

 

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