TITLE

CAB Launches Multicultural Web Site

AUTHOR(S)
Forkan, Jim
PUB. DATE
April 2001
SOURCE
Multichannel News;04/09/2001, Vol. 22 Issue 15, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the Cabletelevision Advertising Bureau's (CAB) plans for the Multicultural Resource Center area within its general Web site. Site's targeting of ethnic advertising revenue; Preparation of a direct mail program that targets both general market and ethnically oriented advertising agencies.
ACCESSION #
4323796

 

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