CAB Launches Multicultural Web Site

Forkan, Jim
April 2001
Multichannel News;04/09/2001, Vol. 22 Issue 15, p24
Reports on the Cabletelevision Advertising Bureau's (CAB) plans for the Multicultural Resource Center area within its general Web site. Site's targeting of ethnic advertising revenue; Preparation of a direct mail program that targets both general market and ethnically oriented advertising agencies.


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