Ops Mine Hispanic Gold Rush

Hogan, Monica
April 2001
Multichannel News;04/09/2001, Vol. 22 Issue 15, p1
Reports on television broadcasters' plan to capitalize on the growing Hispanic market in the United States in 2001. Purchasing power of the U.S.-based Hispanic population; Spanish-language programming introduced by DirecTV Inc. and EchoStar Communications Corp.; Similar measures being implemented by cable systems.


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