TITLE

Ops Mine Hispanic Gold Rush

AUTHOR(S)
Hogan, Monica
PUB. DATE
April 2001
SOURCE
Multichannel News;04/09/2001, Vol. 22 Issue 15, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on television broadcasters' plan to capitalize on the growing Hispanic market in the United States in 2001. Purchasing power of the U.S.-based Hispanic population; Spanish-language programming introduced by DirecTV Inc. and EchoStar Communications Corp.; Similar measures being implemented by cable systems.
ACCESSION #
4323680

 

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