TITLE

New breed of branding messages appeal to users on an emotional level

AUTHOR(S)
Smith, Hilary
PUB. DATE
April 2001
SOURCE
RCR Wireless News;4/2/2001, Vol. 20 Issue 14, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the notion that emerging branding messages has become more personal and appeal to users on an emotional level.
ACCESSION #
4322172

 

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