Tracking flavor

Tanyeri, Dana
April 2009
FoodService Director;4/15/2009, Vol. 22 Issue 4, pFSB12
Trade Publication
The article deals with the decision of Pocono Produce Co. to introduce a program which emphasizes the quality of produce being offered by Pocono. The company will start using "WOW?" stickers for produce boxes to draw attention to exceptional quality beginning in February 2009. The company has also decided to insert "Inspected By...;" cards in the boxes to tout the work of the distributor's quality assurance team. Pocono also launched "Brix Blasts," its e-mail alerts to customers and distributor sale representatives (DSRs) alike.


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