TITLE

Burgerville

AUTHOR(S)
Cobe, Patricia
PUB. DATE
April 2009
SOURCE
FoodService Director;4/15/2009, Vol. 22 Issue 4, pFSB2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the efforts of Burgerville, a chain restaurant in the U.S., to ensure that 70 percent of the menu is locally sourced. Chief executive officer (CEO) Jeff Harvey admits that locally sourcing produce is a challenge for the restaurant chain. To meet the demand of Burgerville, its purchasing department works directly with local growers to expand capability. It relates that Burgerville consults EcoTrust, a program that manages a database of regional farms, if a certain produce is hard to find.
ACCESSION #
43205802

 

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