Mexico puts £58m into campaign

May 2009
Travel Weekly (UK);5/15/2009, p7
Trade Publication
The article reports on the plans of the government of Mexico to invest £58 million for rebuilding confidence in the country's tourism industry following the swine flu outbreak. The government, as reported, plans to start a widespread marketing campaign, and the Mexico Tourist Board is already working on videos and a new slogan. It is reported that, initially the money will be used to support the local industry in Mexico to shore up struggling tourism businesses and protect jobs.


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