It's not what you ask but the way you ask it
- Ask Jeeves Manservant Front, Center in Ad Effort. Mara, Janis // Brandweek;04/24/2000, Vol. 41 Issue 17, p72
Features Jeeves, the fictional butler in the business-to-business marketing campaign of search engine Ask Jeeves. Information on Ask Jeeves; Business customers using the Popularity Search technology and the Jeeves Answers technology.
- SECOND OPINION. Downes, Steve // PRWeek (London);1/28/2011, p13
The article comments on the social media campaign created for Ask Jeeves to raise awareness of the ten years of the question and answer Web search engine and to raise social media awareness.
- Ask Jeeves plans major TV push for site relaunch. // New Media Age;9/23/2004, p3
This article reports on the TV and online ad planned by Ask Jeeves to promote the launch of its revamped Web site in Great Britain in 2004. The search engine is investing Â£2 million in a TV push, including a series of animated ads. It will be backed by an online push worth Â£ 200,000, being...
- Ask Jeeves looks for ad agency following split with Euro RSCG. Garrett, Jade // Campaign (UK);04/28/2000, Issue 17, p1
Reports that search engine firm Ask Jeeves Inc. is searching for an agency to handle its advertising account after parting with Euro RSCG Wnek Gosper. Reason for parting with Euro RSCG.
- Ask Jeeves Manservant Front, Center in Ad Effort. Mara, Janis // MediaWeek;04/24/2000, Vol. 10 Issue 17, p88
Deals with the advertising campaign of Web search engine Ask Jeeves to promote its business-to-business services. Role of Jeeves, the fictional at-your-service butler of the engine, in the campaign; Features of the campaign; Opportunities being offered by Ask Jeeves to businesses.
- GETTING ONLINE WITH JEEVES. Ceramalus, Nobilangelo // New Zealand Management;May2000, Vol. 47 Issue 4, p61
Comments on the functionality of askjeeves.com Web site. Views on the site's response to plain English; Uses of the Web search engine; Example questions and answers of the site.
- Ask Jeeves Manservant Front, Center in Ad Effort. Mara, Janis // Adweek Eastern Edition;4/24/2000, Vol. 41 Issue 17, p124
Reports the launching of business-to-business advertising of Ask Jeeves, an online search engine in the United States. Depiction of fictional character, Jeeves participating in business situations; Increase in business customers of the site; Features of Ask Jeeves' search-oriented properties.
- Ask Jeeves caters to corporate America. // B to B;05/08/2000, Vol. 85 Issue 5, p54
Describes the advertising campaign of United States-based consumer search engine Ask Jeeves. Use of a cartoon butler in the firm's advertisements; Rationale for the use of the cartoon character in the commercials; Agency behind the campaign.
- BellSouth's portal plan. Hurley, Hanna // Telephony;04/19/99, Vol. 236 Issue 16, p46
No abstract available.