TITLE

Simmons' no-flip line produces stellar year

AUTHOR(S)
Thomas, Larry
PUB. DATE
April 2001
SOURCE
Furniture/Today;04/02/2001, Vol. 25 Issue 30, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the stellar performance of United States-based Simmons' Beautyrest 2000 mattress line. Sales record; Success of the no-flip design; Role of Simmons' 'Better Sleep Through Science' message; Favorable outlook on other products. INSET: 'Better Sleep Through Science' paying off.
ACCESSION #
4317286

 

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