GMAC ads seek brand awareness

Harris, Donna
March 2001
Automotive News;3/26/2001, Vol. 75 Issue 5922, p18i
Trade Publication
Reports on General Motors Acceptance Corp.'s (GMAC) launch of a multimedia brand-awareness campaign in 2001. Promotion of services such as personal automobile insurance and home mortgages; Percentage of GMAC profit in 2000 that was automobile industry-related; Growth of the company's non-automotive business.


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