TITLE

GMAC ads seek brand awareness

AUTHOR(S)
Harris, Donna
PUB. DATE
March 2001
SOURCE
Automotive News;3/26/2001, Vol. 75 Issue 5922, p18i
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on General Motors Acceptance Corp.'s (GMAC) launch of a multimedia brand-awareness campaign in 2001. Promotion of services such as personal automobile insurance and home mortgages; Percentage of GMAC profit in 2000 that was automobile industry-related; Growth of the company's non-automotive business.
ACCESSION #
4316926

 

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