TITLE

Death sentence adds challenge to Bravada launch

AUTHOR(S)
Cantwell, Julie
PUB. DATE
March 2001
SOURCE
Automotive News;3/26/2001, Vol. 75 Issue 5922, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on problems faced by Oldsmobile in marketing its 2002 Bravada automobile. General Motors' (GM) decision to cancel its Oldsmobile brand; Consumers' reluctance to buy a brand scheduled for cancellation; Television commercial created by Leo Burnett USA for the Bravada; Sales of Oldsmobile in the United States in the first two months of 2001.
ACCESSION #
4316902

 

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