Death sentence adds challenge to Bravada launch

Cantwell, Julie
March 2001
Automotive News;3/26/2001, Vol. 75 Issue 5922, p18
Trade Publication
Reports on problems faced by Oldsmobile in marketing its 2002 Bravada automobile. General Motors' (GM) decision to cancel its Oldsmobile brand; Consumers' reluctance to buy a brand scheduled for cancellation; Television commercial created by Leo Burnett USA for the Bravada; Sales of Oldsmobile in the United States in the first two months of 2001.


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