TITLE

Female dealers: GM wants them; here are guides

PUB. DATE
March 2001
SOURCE
Automotive News;3/26/2001, Vol. 75 Issue 5922, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the need for General Motors (GM) to ensure that its Women's Retail Initiatives program builds on lessons learned from the minority dealer program. Giving women dealers an equal chance as men to be profitable and successful; Encouragement of women to take responsibility for their own success or failure.
ACCESSION #
4316893

 

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