Study: Content labels are ignored

Stoffer, Harry
March 2001
Automotive News;3/26/2001, Vol. 75 Issue 5922, p6
Trade Publication
Reports on a study showing that domestic content labels placed on windows of new light vehicles have little effect on consumer purchasing decisions in the United States. Study conducted by the U.S. National Highway Traffic Safety Administration (NHTSA); Educating the public about the labels so consumers will use them more.


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