Involve Customers

Mulcahy, Anne
July 2009
Leadership Excellence Essentials;Jul2009, Vol. 26 Issue 7, p16
The article advises businesses not to cut investments in innovation. It emphasizes the role of research and development (R&D) investments in ensuring the future of a business. It discusses how Xerox benefited from investing in innovation despite the economic downturn. It explains how listening to customers can help a business determine the services that they really need.


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