TITLE

New Ads 'Thrive'

PUB. DATE
July 2009
SOURCE
Best's Review;Jul2009, Vol. 110 Issue 3, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of Kaiser Permanente to add its Thrive advertising campaign with two television commercials in the U.S. The two scheme includes the bilingual commercial "Mural" and the musical-themed advertisement "Kabuki." The campaign also aims to promote culture of wellness and create healthy communities for the members and employers.
ACCESSION #
43154315

 

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