TITLE

McD aims 'Mighty Kids' meal at preteens, combats BK initiative

AUTHOR(S)
Zuber, Amy
PUB. DATE
April 2001
SOURCE
Nation's Restaurant News;04/02/2001, Vol. 35 Issue 14, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on a combination meal created by McDonald's targeted at the older children market in the United States. Schedule of launching; Integration of the 'Mighty Kids' meal to the permanent menu; Choices of the diners.
ACCESSION #
4311740

 

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