Bluefin defends move to Axa platform

Scott, Tracey
June 2009
Money Marketing;6/18/2009, p11
The article reports on the move of Bluefin Financial Advice in defending its decision to move its 250 financial advisers to Axa Elevate in Great Britain by 2010. It notes that the company is using numerous platforms which include Cofounds and Transact, but will work exclusively with Axa. According to Jon Everill, a delegate at the Platform Evolution conference, Bluefin has been helping Axa develop its Elevate platform since 2005.


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